Smarter Food Development
Delivering market-ready food product development with deep scientific expertise, regulatory intelligence, and actionable, scale-up-ready insights — without the guesswork.
Why choose Vivatra?
Product development in food is inherently complex:
Teams face:
- Technical uncertainty across formulation, scale-up, and processing
- Regulatory and compliance risks discovered too late in development
- Market performance that fails to match early promise
- Long, iterative R&D cycles that drain time, budget, and momentum
We are combining science, regulation, market and consumer insight, and commercial expertise to reduce risk and accelerate outcomes.
What We Do
Product Development & Reformulation
We support food companies in developing new products and smarter reformulations — reducing technical, regulatory, and market risk from the very beginning.
Scale-up & Industrialisation
We support the transition from lab to production.
Our approach ensures products are ready for industrial scale.
Shelf-life determination & Extention
We help food companies determine and extend shelf life
By identifying stability and safety risks early, we reduce costly rework & shorten development.
Specialist Training
We support future new product developers and R&D professionals who want to extend their knowledge and gain a deeper understanding of food innovation, emerging trends, and evolving EU regulations and standards.
Business
outcomes
we deliver:
1
Products designed for commercial success.
2
Fewer iterations and predictable technical performance.
3
Alignment with regulatory, consumer & market insights from Day 1.
4
Clarity between R&D, QA, and executive decision-making.
Clients
We are Vivatra
Our Services
In the labs
Development
We develop new food products
By integrating formulation, processing requirements, regulatory constraints, and commercial targets early, we help teams make better decisions before time and budget are lost.
Reformulation
Our reformulation work goes beyond ingredient replacement — ensuring technical feasibility, compliance, sensory performance, and cost remain aligned.
Shelf-Life Determination
We develop new food products
By integrating formulation, processing requirements, regulatory constraints, and commercial targets early, we help teams make better decisions before time and budget are lost.
Do you want to extend the shelf life of your product?
Our experts assess shelf life based on your recipe and raw material specifications, combined with a full review of production flows, thermal treatments, packaging solutions, and storage conditions.
Based on this assessment, we provide clear, practical recommendations to improve shelf life while maintaining product safety, quality, and regulatory compliance.
Pilot &
Scale up
We support the transition from concept to production by addressing process robustness, manufacturability, and compliance before scale becomes a risk.
From pilot trials to industrial reality, we ensure products are ready for scale — not just lab success.
Fast Prototyping with the Product Design Engine-Vivatra PDE by combining structured development logic with predictive insight, we enable teams to test, validate, and refine concepts early.
Prototypes are designed to answer the right questions first and evaluate risks, supporting faster, more confident development decisions.
Specialist
Training
We introduce current industry trends, evolving regulations, and modern development practices, helping participants continuously upgrade their knowledge and operate with confidence in a fast-changing, dynamic business environment.
For early-career professionals, trainings offer a space to apply acquired knowledge, combine it with creativity, and test ideas under realistic industry conditions — bridging the gap between theory and practice.
ALUMNI
Alumni & Community
Vivatra’s alumni are part of a growing community of food professionals who have developed strong scientific judgment, practical design skills, and the confidence to work across formulation, processing, and regulatory boundaries.
Many go on to apply this knowledge in industry, research, or their own ventures, while staying connected through ongoing collaboration, access to shared resources, and early involvement in new projects.
Our specialist trainings are designed for those who want more than theoretical knowledge — they are for people who want to understand how food systems actually work and to contribute meaningfully to how food is designed in the future.
If you are ready to deepen your skills and become part of this community, we invite you to join our specialist trainings.
Our work is powered by Vivatra Product Design Engine (PDE)
A domain-trained system that makes compliance, stability, and shelf life visible early in product design.
The PDE is not a generic AI assistant — it is a domain trained design system built specifically for food development under real regulatory and manufacturing constraints.
What it enables
- Earlier feasibility decisions, before pilot and scale-up
- Reduced trial-and-error across formulation, processing, and shelf life
- Faster alignment between R&D, QA, and regulatory teams
- Cleaner product design without late-stage compliance or scale-up surprises
Explore how Vivatra Product Design Engine supports earlier,
higher-confidence decisions in food product development at
productdesignengine.ai.
About
Vivatra is built by a multidisciplinary team of scientists, technologists, and innovators who believe that the future of food must be smarter, more sustainable, and grounded in science.
At the heart of Vivatra is The Lab — located in scientific and technological centre in an inspiring, creative, and innovation-driven environment. Our laboratory is designed not only to develop products aligned with emerging trends, regulatory standards, and market expectations, but to actively shape the future of the food industry.
We believe in sustainability, circular thinking, and smarter solutions — achieved through the intelligent use of scientific knowledge, industry experience, and collaboration with external experts. By combining this expertise with advanced AI-driven prediction tools, we move beyond trial-and-error development toward informed, responsible, and future-ready innovation.
Jovana Tomić Poepelt
Founder & CEO
I believe food has the power to shape our future through the decisions we make about what we consume, produce, and support. Sustainability, circularity, and better-for-you formulation are responsibilities that come with influencing everyday diets and the way natural resources are used.
Food should be designed with care for people and the systems it depends on. This means grounding decisions in solid scientific and regulatory understanding, thinking beyond short-term outcomes, and taking responsibility for the long-term consequences of what we create. Just as importantly, it means passing this way of thinking on to the next generation of professionals who will shape the food system after us.
This belief is why Vivatra was founded, and why we built the Product Design Engine (PDE): to support better decisions early in development, reduce unnecessary trial-and-error, and help create food solutions that are responsibly designed, produced, and consumed — today and in the future.
Dr Mile Veljović
I believe in a better future for food — one shaped by science, responsibility, and a serious investment in people. Real progress is not driven by trends or speed, but by understanding systems: how things behave, interact, and fail when assumptions are wrong. Food is no exception, from the structure of the matrix to the chemistry that governs stability, quality, and shelf life.
Vivatra is where this way of thinking is put to work. It is a place where scientific depth informs decisions early, where younger generations are encouraged to think critically and solve problems creatively, and where innovation is expected to stand up to production, regulation, and reality. By grounding development in strong science and disciplined judgment, Vivatra enables teams to build solutions that are not just new, but reliable and scalable.
Anđela Matković
I believe in connecting food science technology, creativity, and responsible marketing to create products that truly make sense — for both consumers and businesses.
My focus is on bridging the gap between how food is developed and how it is understood by consumers. By translating scientific and technical work into clear value, At Vivatra we identify real consumer needs, market opportunities, and meaningful points of differentiation.
We strongly believe that responsible communication is essential to building long-term trust and relevance. Marketing should not only sell products, but support transparency, informed choices, and lasting relationships between brands and consumers.
Dušan Plemić
I believe that successful scale-up starts with a deep understanding of what happens in the lab — and knowing how to translate it reliably to industrial scale.
At Vivatra we focus on connecting lab testing, process understanding, and real production conditions, ensuring that products can be scaled efficiently without failure, while remaining fully aligned with HACCP, food safety requirements, and industry standards.
We believe scale-up should not be a risky leap, but a controlled, well-understood process. When science, process knowledge, and compliance come together early, innovation can move faster — with confidence and consistency.